Kalamazoo Craft Beverage Week

JAN 29th - FEB 6th


Add Your Event

If you’re a brewery, distillery, or winery looking to participate or a restaurant/retailer looking to host one of these craft beverage partners, you came to the right place! 

LOGIN Below and then click “Enter Partner Admin area” to enter your event on the “events” tab or specials on the “packages” tab.

How It Works:

Mission: To celebrate Kalamazoo County’s craft beverage producers (including beer, spirits, and wine) and provide thoughtful, unique, and engaging events for local and visiting beverage aficionados

When: January 29 – February 6, 2021

Where: Licensed businesses across Kalamazoo County

Event submissions close: noon, January 8, 2021

Incentive program: Events submitted by December 11th are eligible for added promotion (additional social media support, blog presence, media coverage, etc.)


New this year:

  • To help organize the site better, specials will be listed separately from events; on the website, you’ll see a tab for events and a separate one for specials



  • Preference given to Kalamazoo and Michigan breweries, wineries, and distilleries
  • Events or specials involving non-Michigan breweries, distilleries and wineries must incorporate a local partner or maker
    • A local partner can include local restaurants, retail shops, entertainment venue, etc.
    • No national chains as partners
  • Discover Kalamazoo will refuse events and/or specials if they do not meet the guidelines
  • Events (happening on a specific day/time)
    • Examples:
      • Yoga at the distillery
      • Beer and cheese pairing class
      • Martini glass painting with flight of fruit infused spirits
    • Events should have a programmed element emphasizing either local beverages or provide special experience for local consumers
    • In-person or virtual representation from beverage partner is strongly encouraged
    • Limit of 7 events per participating brewery/distillery/restaurant/retailer
  • Specials (ongoing)
    • Examples:
      • Special beermosa’s available all week
      • Beer and cheese pairing available all week
      • Tap takeover going on all day
    • No limit on the number of specials per participating brewery/distillery/restaurant/retailer


  • Partner with local artists, makers, creators for an additional element to your event
  • Consider more ticketed events with advanced sales
  • Create bookable, small-group activities that can be repeated throughout the week
  • Coordinated virtual or hybrid offerings (Examples: to-go tasting flight with virtual happy hour with the brewmaster; cocktail kit with virtual mixology class; beer to go with virtual yoga session)
  • Match similar events with other participants (Example: unique small food pairings to create build-your-own dinner)




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